Privacy Policy

Last Updated: January 2026

Burns Home Improvements ("we," "us," "our," or "Company") operates burnshomeimprovements.net. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered on or through the site (collectively, the "Website").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using burnshomeimprovements.net, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect information about you in various ways:

• Personal Information: When you voluntarily submit information, we may collect your name, email address, phone number, and other contact details.
• Device Information: We automatically collect your IP address, browser type, operating system, and device identifiers.
• Usage Data: We track pages visited, links clicked, time spent on pages, referral sources, and other browsing behaviour.
• Cookies: We use cookies and similar tracking technologies to enhance your experience and collect analytical data.

2. How We Use Information

We use the information we collect for the following purposes:

• To analyse website performance and user behaviour through analytics platforms;
• To track affiliate commissions and validate referrals to betting sites and casinos;
• To improve website functionality, content, and user experience;
• To send you promotional content, updates, and newsletters (with your consent);
• To comply with legal obligations and enforce our Terms of Service;
• To detect and prevent fraud, abuse, and security vulnerabilities.

3. Cookie Policy

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (e.g., session management).
• Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to partner betting sites and casinos and measure commission eligibility.
• Marketing Cookies: Used to deliver personalised advertising and monitor campaign performance.

Cookie Opt-Out: You may control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling certain cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.

4. Third-Party Links

Our Website contains links to external websites, including Ladbrokes betting sites and affiliated casinos. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party sites before providing personal information.

When you click affiliate links and are directed to partner betting or gambling websites, those operators are responsible for their own data handling practices. We do not control or endorse their policies.

5. Your Rights

For UK and EU Residents (GDPR):

Under the UK General Data Protection Regulation (UK GDPR) and equivalent EU regulations, you have the right to:

• Access your personal data and receive a copy in a portable format;
• Rectify inaccurate or incomplete information;
• Request erasure ("right to be forgotten") under certain circumstances;
• Restrict processing of your data;
• Object to processing for direct marketing purposes;
• Withdraw consent at any time.

For US Residents (CCPA/CPRA):

California and other US residents have rights including the ability to know, delete, and opt-out of the sale of personal information (where applicable).

To exercise these rights, please contact us using the details below.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Data retention periods vary depending on the context:

• Affiliate tracking data: Retained for up to 24 months to validate commissions and detect fraud.
• Analytics data: Typically retained for 26 months (Google Analytics default).
• User communications: Retained until you unsubscribe or request deletion.
• Legal/compliance data: Retained as required by applicable law.

Once the retention period expires, personal data is securely deleted or anonymised unless legal obligations require extended retention.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:

Email: [email protected]

We will respond to requests within 30 days or as required by applicable law. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority (e.g., the Information Commissioner's Office in the UK).